adidas Golf, an industry leader in innovation, technology and performance footwear, unveils today the first fully asymmetrical golf shoe, asym energy boost®, the most innovative footwear from the brand to date.
The uniquely built left and right shoes guide weight transfer, stability and power through the swing. asym energy boost is the latest in footwear from adidas Golf that highlights the revolutionary BOOST™ cushioning and incorporates advanced technologies to best support the athlete and their performance.
adidas has always sought to create and implement technologies into products that give the athletes an advantage, regardless of the field of play. Utilizing the latest biomechanical equipment adidas Golf was better able to analyze footwear during the golf swing and more importantly how footwork impacts the game. Through extensive heat map and force plate pressure studies it became clear just how different and unique the vertical and horizontal forces were for each foot during the swing. It became clear there were potentially huge advantages in harnessing these differences and having design and performance characteristics dedicated to both the front and back foot.
“There is a reason no other brand has brought a fully asymmetrical shoe to market,” said Masun Denison, Director of Global Product Marketing, Footwear at adidas Golf. “It was a challenging process that involved a lot of additional research and much more design and development. Once we saw the advantage this product could offer and being the performance and innovation leader we are, we felt it was our duty to bring it to golfers of all skill levels.”
Offered in both left and right handed versions, the asym energy boost strategically placed tour-proven gripmore® spikes on the outsole in a variety of sizes to provide improved stability, grip, and performance during all phases of the swing. The revolutionary footwear also features full-length boost™ midsole foam for unrivaled cushioning and endless energy, an asymmetric upper and outsole designed to harness swing power and improve footwork and an energy sling to guide energy transfer and prevent power leaks during the swing.
“The great thing about asymmetrical technology is that it is intuitive, meaning whenever we tell someone why we developed the asym energy boost and explain that our feet work differently during the golf swing, people get it,” continues Denison. “It is complex to make a shoe like this, but easy to understand the benefit it provides.”
Available April 1, men’s asym energy boost will be available in two colorways and sold for both left and right-handed golfers at an MSRP of $300USD.
For more information on adidas’ asym and BOOST technology or to view the entire BOOST footwear collection, visit adidasgolf.com, and join the conversation on Twitter, Facebook and Instagram for more exclusive content.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 53,000 employees and generated sales of EUR 14.5 billion in 2014.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted 2014 sales of €913 million.
For more information, contact:
adidas Golf Global Communications
Heather Spears
Tel: (760) 476.8073
heather.spears@tmag.com
Amy Fuller
Tel: (760) 476.5864
amy@thebrandamp.com
