New ad pokes some lighthearted fun at golfers afraid to try Nike Lunar Control footwear Nike Golf’s newest ad puts the spotlight on Nike’s lightweight Lunarlon technology and Lunar Control footwear, and the cranky characters who see it simply as “hogwash.” The 60-second spot is the third in Nike’s “Play in the Now” campaign, a… Continue reading →
The No. 1 driver company in golf makes an unprecedented move: distance increase or your money back, guaranteed The SLDR from TaylorMade Golf has been the No. 1 driver on the PGA Tour for 29 consecutive weeks. It is the only driver to ever earn 20/20 stars in the Golf Digest Hotlist. Now, SLDR makes… Continue reading →
SkyGolfÂŽ, maker of SkyCaddieÂŽ the #1 rated and most trusted Rangefinder in Golf, announced it will give a dozen FREE golf balls to its SkyCaddie Members to experience the tour performance and distance of the new Bridgestone golf balls. “SkyGolf enjoys one of the largest and fastest growing online communities of golf enthusiasts and discerning… Continue reading →
Reinvented layout in Pebble Beach, CA to co-host Champions Tour event starting this fall (pictured at right) Participants in the opening day ceremony on the first tee were, from left, Katie Hyland, Derrell Biddy, Jack Hyland, Brian Morse, Mariel Mercado, Robert Trent Jones Jr., Richard Garcia and Patrick Moran. It has been 13 months since… Continue reading →
Fashion meets function and performance in new line of street style golf shoes, available April 15 FootJoy, the #1 Shoe in Golf, has announced the debut of FJ City, a new shoe collection offering men a stylish and functional option on the golf course. FJ City is inspired by popular street styles and features trendy designs made of… Continue reading →
New collection designed for on and off-course style and functionality adidas Golf, an industry leader in innovation, technology and performance footwear, has announced the release of the women’s climacool ballerina footwear collection, an ultra-light shoe designed for on-the-go golfers who seek playing performance with wear-anywhere styling and versatility. To successfully create a lightweight shoe that… Continue reading →
Significant sales increases in metalwoods and footwear drive home the final numbers for 2013 for TaylorMade-adidas TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced today, fourth quarter sales of $414M with currency-neutral, year-over-year growth of 25%. TMaG posted full year sales growth of +3% resulting… Continue reading →
Precision fit pieces provide enhanced comfort and minimal restriction during play adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced the release of the new puremotion Tour apparel collection, designed with the golfer’s body in mind to deliver maximum performance with minimal restriction during the swing. Reimagining the fit,… Continue reading →
New Balance Golf is now shipping its first entry into the golf footwear category, a lightweight, spikeless golf shoes built on the popular Minimus running last. Available in two models, Minimus⢠Sport and Minimus⢠LX, the collection utilizes REVLite⢠for lightweight cushioning, a 4mm drop midsole and a dual density spikeless outsole. “At only 7.3… Continue reading →
Club-fitting pioneer and leader PING announced a new program that distinguishes its Top 100 National Fitters of the Year. The awards salute those Authorized PING Fitters who have demonstrated the highest commitment to custom fitting and the promotion of its benefits to golfers of all abilities. “Because of their expertise, these fitters are helping golfers… Continue reading →