New Puma Golf + Volition America collection celebrates American pride with style for on and off course wear
Today, COBRA PUMA GOLF and Volition America are teaming up to launch the Volition America Golf Collection. Volition America is an organization built on a crusade to promote love of country, inspire people’s decisions and celebrate the power of choice. A portion of the proceeds from the Volition Collection will support the Folds of Honor Foundation, a non-profit dedicated to providing education scholarships to spouses and children of America’s fallen and disabled service-members.
Folds of Honor Founder, Major Dan Rooney, a USAFR F-16 Fighter Pilot and PGA Professional, along with COBRA PUMA GOLF President & CEO, Bob Philion, and Volition America Executive Director, Gary Sims, will formally announce the partnership during a special concert by Dierks Bentley Tuesday night at the PGA Show, in front of a crowd of VIP guests, Folds of Honor representatives and PGA Professionals.
Through this partnership, PUMA Golf will design custom Volition America and PUMA co-branded golf apparel, footwear and accessories with a percentage of proceeds supporting the families of our military heroes through Folds of Honor. The collection will celebrate the red, white and blue in a cool, trendy way, while demonstrating American pride, honor and strength with class and style. Major Rooney will serve as a brand ambassador for the PUMA and Volition collaboration, sporting the apparel at a variety of appearances throughout the year.
“We are honored to have an influential, innovative brand like PUMA Golf and Volition America join us to deliver a golf collection that celebrates American pride. We believe in this collection and the impact it will have on countless lives. Volition is the power of choice. We can choose to pursue our passions and use our talents to make a positive difference in the world,” said Major Rooney. “The team at PUMA is lending their support and talents to create a collection that not only celebrates America and patriotism, but represents choice. Golfers will now have the power to choose clothes, shoes and hats to wear that have a bigger purpose and support Folds of Honor’s mission to provide scholarships to military families.”
PUMA Golf’s product teams worked with the team at Volition America over the past year to create versatile pieces for men, women and juniors that blend style, technology and next-gen materials to keep golfers cool, comfortable and stylish on and off the course. The collection incorporates sophisticated graphics, including a cool, blue Volition Camo print, and a color palate highlighted by the red, white and blue, a nod to America and those that have served. Key pieces in the collection include performance-ready polos and layering pieces, with cresting options for green grass accounts, stylish t-shirts, hats and a custom version of PUMA’s brand new IGNITE Spikeless Sport DISC golf shoe. Each piece in the collection is co-branded with the Volition America and the PUMA cat.
Major Rooney, a respected PGA golf professional, USGA member and military pilot, along with the Volition team, first approached PUMA Golf with the idea about a year ago, and immediately the brand saw the partnership as an opportunity to bring stylish, patriotic wear to the golf space all in support of a great cause. The first drop of the collection will be available on May 15, 2017, with subsequent drops to follow. Additionally, there are more than 5,000 golf facilities nationwide that participate in Patriot Golf Day, a fundraiser launched by Major Rooney, which invites golfers to hit the links in celebration of our nation’s heroes. Participants will now have the chance to don Volition America + PUMA pieces while playing in these unique Patriot Day events that benefit the Folds of Honor.
“At PUMA Golf we are thrilled to be part of this unique collaboration with Volition America in support of The Folds of Honor, an organization dedicated to assisting the families of those who have served through educational scholarships. The Volition + PUMA collaboration showcases a new, cool way to wear the flag and celebrate our nation,” said Bob Philion, President & CEO COBRA PUMA GOLF. “The red, white and blue, Americana look hasn’t really been seen in the golf space, and we are excited to own that category, and provide golfers the opportunity to support the troops and say ‘I’m proud to be an American,’ by rocking our stylish, performance-ready Volition America + PUMA apparel.”
Drop one of Volition + PUMA Golf apparel, footwear and accessories will be available May 15, online and at select retailers. For more information click here.
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About FOLDS OF HONOR
Since 2007, the Folds of Honor has carried forth this singular, noble mission. To provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Our motto says it best. Honor Their Sacrifice. Educate Their Legacy. The Folds of Honor Foundation has awarded more than 10,000 scholarships since inception, ensuring no family is left behind in the fight to preserve American freedom. Learn more at: foldsofhonor.org.
About VOLITION AMERICA
The Volition America brand is, remarkably, unique in the American marketplace. We stand united for our country, and the people who sign up to keep her free – no matter what the cost. We salute our flag, rise for our national anthem, and believe we live in the greatest republic on planet earth. Our company name is our mark of distinction: who we are, and what we believe in. Volition is the most empowering force in the world. Volition is the power of choice. The choices we make will culminate to write the legacy of our lives. For more information, visit volitionamerica.com
Media Contact:
Gary Sims, Volition America: gary@volitionamerica.com 949-294-3932
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA SE and combines two strong brands that provide a full range of offerings to the golf industry. COBRA PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s Sport Lifestyle footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit pumagolf.com and cobragolf.com.
