Eaton announced today that its Golf Pride Grips Division is introducing an all-new oversized putter series called TOUR SNSRTM. The new grips feature larger Tour-proven shapes that are engineered with innovative SNSR material that delivers unsurpassed Tour-level feel and feedback.
The new TOUR SNSR Series features a soft-tuned rubber formulation that gives these grips an extraordinary feel, and encourages a lighter grip pressure that golfers seek in creating a smooth stroke. The new SNSR compound also enhances Tour-level feedback into the hands to improve player distance control.
Players can dial in the feel that fits them best with two Tour proven shapes, the TOUR SNSR CONTOUR and the TOUR SNSR STRAIGHT.
TOUR SNSR CONTOUR is an evolution of the classic tapered pistol profile that is the shape preference of over 75% of Tour players. The pistol allows golfers to “lock in” their upper hand for consistent hand placement that translates to more confidence in every stroke.
TOUR SNSR STRAIGHT offers a contemporary, non-taper shape promoting a consistent hand pressure and feel. The straight taper design features soft, rounded edges that are strategically beveled for palm and finger pad comfort.
All four TOUR SNSR models feature a wide paddle front, sculpted to promote lighter grip pressure and consistent hand placement. Additionally, they are each finished with a traction-textured design that provides heightened feel and moisture control. Each shape is available in two oversize options, 104cc and 140cc.
“Our new TOUR SNSR Series is arguably our most distinctive and innovative new putter grip line ever produced,” said Brandon Sowell, global director of sales and marketing. “We worked extensively with Tour players and amateurs for input during development and they clearly highlighted a need for enhanced feel and feedback with larger putter grips. Our R&D team took the challenge and produced a new soft rubber formulation that re-defines excellence for feedback and Tour performance.”
The TOUR SNSR Series will be available at retail in April and feature a street price of $24.99. For more information on the TOUR SNSR and the entire 2016 Golf Pride product offering, visit golfpride.com.
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit golfpride.com or visit us on Facebook at facebook.com/GolfPride
Eaton is a power management company with approximately 97,000 employees. The company provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton sells products to customers in more than 175 countries. For more information, visit eaton.com.
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