A Fourth Serving of The Little Book of Big Golf Promotions, is a new marketing book by author and renowned retailer, Ken Morton, Jr.
SACRAMENTO, CA – At a time when the number of regular golfers continues to steadily decline and with fewer golf specialty stores available, A Fourth Serving of The Little Book of Big Golf Promotions offers over 300 promotional concepts to increase your bottom line.
With online megastores and manufacturers all vying to entice consumers to shop direct, retailers need to step up their game to attract consumers into their doors. According to the author, Ken Morton, Jr., “There are lots of different kinds of promotions. There are ones that entertain, ones that intrigue, ones that educate and ones that excite. They hit on all different kinds of senses. For most individuals, the buying process is a purely emotional and an impulsive one. If they see something they like, they buy it. Promotions tap into this part of the brain. They create a certain level of excitement, an added level of interest.”
A Fourth Serving of The Little Book of Big Golf Promotions will better your retail business and is a must-have in the golf industry – ANY retail industry can benefit from the promotional ideas found inside.
Product Details:
Softcover: 76 pages
Language: English
Available for Purchase: Online Only through MortonGolfSales.com https://www.mortongolfsales.com/The-Little-Book-of-Big-Golf-Promotions-Fourth-p/morto-little-book-4th.htm
About the Author
Ken Morton, Jr. handles the retail and marketing day-to-day operations for Morton Golf LLC which operates the Haggin Oaks Golf Complex, America’s most awarded golf facility. Ken has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers.
Ken has given seminars to PGA sections and AGM groups and is a contributing writer to many golf publications, including The Merchandiser, Golf Business, Golf Today and more. Under his guidance, the Haggin Oaks Golf Super Shop has won the Golf Digest/Golf World Business Top 100 Golf Shop Award every year since its inception – which is unprecedented. His creative promotional and event ideas have garnered national attention.
In 2000, he was named as one of the 40 most influential people in golf under the age of 40 by GolfWeek Magazine. He was also a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization’s President. In 2006, his book The Little Book of Big Golf Promotions was published and has become the leading industry resource for marketing and promotional concepts. He followed it up with The Little Book of Big Golf Promotions II- A Second Helping in 2009 and The Little Book of Big Golf Promotions III- A Third Helping in 2011. He also writes for several country music publications including That Nashville Sound, Nashville Scene, The 9513, Saving Country Music and Engine 145. He has helmed the annual Morton Golf Foundation fundraiser, the Golf & Guitars Music Festival, since its inception, raising over one million dollars for charity to date.
For more information on Ken Morton, Jr.’s complete line-up of The Little Book of Big Golf Promotions books, visit https://www.mortongolfsales.com/search_results_a/295.html?Search=little+book&Submit=
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Media Contact:
Jennifer Morton, Morton Golf, jmorton@hagginoaks.com, office: 916-808-2510
Ken Morton, Jr, Morton Golf and Author, kmortonjr@hagginoaks.com, office: 916-808-0952
