April 13th is the launch date of the new Odyssey Metal X line of putters. With the recent installation of our new Odyssey Concept Store at Haggin Oaks, Ken Morton, Jr., Director of Retail for Morton Golf, is “expecting this line to be our biggest seller for 2012. Odyssey Golf’s new putter line received an outstanding vote of approval from Golf Digest’s annual “Hot List” issue which arrived on newsstands late in January.” The Hot List issue is a comprehensive golf equipment evaluation conducted by Golf Digest Publications’ 38-person team of equipment editors, scientists, low-, mid- and high-handicap player testers, as well as golf retailers. Morton Golf’s Ken Morton, Jr. was one of the seven retailers who made up this distinguished panel.
In the Putter categories, Callaway’s leading Odyssey® brand dominated the competition with the introduction of its new line of Metal-X™ putters. Both the Blade and Mallet submissions for Metal-X won Gold Medals for Odyssey. More impressively, they both were distinguished as the very best in Performance among the 92 models considered.
Metal-X’s innovative face design combines a layer of dimpled aluminum with urethane to create an unmatched blend of great feel and pure roll. One low-handicap tester commented, “It has great pop to the ball and a smoothness of roll unlike anything else. The balance is flawless.”
To help with the launch of this new product line, the Haggin Oaks Golf Super Shop will have the Odyssey Metal-X Team in the store from Friday, April 13th through Sunday, April 15th and again the following weekend on Saturday, April 21st and Sunday, April 22nd. This team of women is completely versed in the Odyssey putter line, including all of the putter fitting possibilities and they will act as support to our sales team while they’re here. The Odyssey Metal X Team will be at Haggin Oaks from 10a to 4p all five days.
The Haggin Oaks Golf Complex is located at 3645 Fulton Avenue in Sacramento, CA. Call 916-481-GOLF (4653) for more information.
